February 21-23, 2026 | FIERA MILANO-RHO

Why in Milan

Milan is the fashion capital of Europe, home to leading textile manufacturers and the flagship stores of top designers. It is the city where Italian fashion icons—such as Armani, Prada, Dolce & Gabbana, Gucci, Versace, Zegna, Max Mara, and hundreds of other designers—present their collections. In this dynamic and trendsetting environment, the presence of international suppliers is not only welcomed but highly appreciated, offering new opportunities for collaboration and global exchange within the heart of the fashion world. READY TO SHOW is organized  as a section of MILANO FASHION & JEWELS, the official opening of the famous Milan Fashion Week. 

Area Italia

At the beating heart of the global fashion industry, Milan is the epicenter of this dynamism, the city where the collections of the greatest designers are not only presented but truly brought to life. It is within this context of excellence that Ready To Show positions itself as a crucial event where the excellence of Made in Italy takes shape, transforming art and creativity into tangible global business opportunities. The event serves as an essential meeting point for the entire supply chain, uniting designers, producers, and international buyers. The participation of global suppliers is viewed as a strategic opportunity to enrich the creative fabric, bringing new perspectives and unique materials to a context that defines worldwide trends.

LOCATION & OPENING HOURS:

Fiera Milano

February 21,22,23

9.00 - 19.00

NEWS

INTERVIEW

TORTONA DESIGN & FASHION

Consulting Company specialised in Textile and Garment business

Tortona Design & Fashion owned by Georges Papa is a Consulting Company specialised in Textile and Garment business.Georges Papa has been operating in Milano since 1981. Tortona Design & Fashion is the organizer of READY TO SHOW, the only clothing outsourcing trade show in Italy. Tortona Design & Fashion is also the organizer of READYTOSHOW ONLINE, created during the pandemic, and still running as a permanent showcase. Georges Papa has been providing for 40 years tailor-made services of market research, search for business partners, importers, or agents, assistance in launch of products, and publicity catered for any specific needs to italian and international clients. Tortona Design & Fashion is also partner for Italy of several international trade shows and catwalk show: