Ready to Show, con l’online gli orizzonti si allargano

Ready to Show was already an event known for bringing exhibitors from “exotic” geographical areas to Italy, at the Palazzo delle Stelline in Milan: now that the show has its own online version, the boundaries are further expanded.
The Ready to Show Online digital platform gives direct access to the main European buyers, including importers, private labels and large-scale retailers, as well as international manufacturers of clothing, accessories, fabrics and leather goods.
The virtual exhibition sees the participation of companies from all countries, product categories and distribution channels, with a site that also allows small companies to have their own digital showcase. Currently the database includes 30,000 names of potential visitors.
The event is not limited in time, as the site offers both an online spotlight and a program of seminars and conferences throughout the year. Deus ex machina of the operation was the tireless Georges Papa, a point of reference for decades for the international trade of clothing, fabrics and accessories: “The Italy area of the online show – he says – wants to present the best of Made in Italy with Italian proposals of products and services to international partners. Many international buyers have no prejudices about where to find the best supplier. For some, the solution is in countries with low labor costs, but today Europe is moving towards reshoring and this will be in favor of Made in Italy. These potential customers are not the traditional customers of Italian exports, they must be found among those who continue to source far away but who, progressively, for a part of their production, for reasons of quantity or timing can now approach the made in Italy. There are also, of course, all the customers
for high-level private labels, for fabrics and textile accessories, production accessories, free-lance stylists. The future of Italy of fashion lies in exports and the solution is not to prevent young people from buying an Emporio Armani garment because it is not made in Italy”.