September 14-17,2024


READY TO SHOW is a professional contract clothing trade show.

READY TO SHOW marked the first event organized in Italy to give international apparel, accessory, textile and leather manufacturers direct access to major Italian and European buyers, including importers, private labels, large retailers and all other imported apparel, knitwear and textiles users.

READY TO SHOW is well-known in Italy as the one and only professional outsourcing trade show to source garments, knitwear and accessories from non E.U countries.

READY TO SHOW will reach all Italian and European buyers through direct mailing, internet links, and publicity in the European trade and business press and social networks.

A direct postal and e-mail marketing campaign has already been initiated, targeting buyers’ lists that are both selective and exhaustive, to attract the maximum number of qualified customers.

Many of these lists are in-house databases developed in over 40 years of our personal experience of trade show organisation.

International advertising will be made with major market places and social networks

Statistics 2023:

Visitors come mostly from all over Italy ( 72% 0f total)

– Lombardy 49%

– Emilia Romagna 15%

– Tuscany 7%

– Piemonte 6%

– Roma + Lazio 5%

– Veneto 5%

– Campania 4%

– Puglia 2%

– Others 7%

But also from abroad (28%) and especially Western and Eastern Europe, Middle East and Asia. 

For September 2024 massive emailing has been planned with world professional leaders. All social media have been associated to guarantee participation of European buyers even if Italy remains our main target.

READY TO SHOW is dedicated to apparel neckwear and fashion accessory producers from all over the world!

Main categories are:

  • Women’s wear
  • Men’s wear
  • Children’s wear
  • Jeans wear
  • Sportwear
  • Underwear and swimwear
  • Knitwear
  • Leather wear
  • Textile and leather accessories 

Some fashion fabrics complete the scenery but focus is on garments!

These exhibitors belong to all producing countries:

  • China
  • India
  • Turkey
  • Bangladesh
  • Egypt
  • Pakistan
  • Mauritius
  • Nepal
  • Madagascar
  • Romania
  • Moldova
  • Kirghizistan

To offer visitors the widest range of quality and M.O.Q. 

EU exhibitors and especially Italy are more numerous than in the past in order to cover request of reshoring from some European brand and exhibitors.

These producers can be represented in the show by European agents, or even subcontractors.

Milan is the fashion center of Europe: textile manufacturers & top designers have their flagship stores in Milan.

Milan is the place where the Italian fashion leaders are showing their collections (Armani, Prada, Dolce & Gabbana, Gucci, Versace, Zegna, Max Mara and hundreds of other designers).

They will appreciate the presence of international suppliers too!

More and more international buyers are looking for new suppliers from Italy. They may be up-coming young fashion designers, not so famous brandnames, new franchisors… but also producers “Made in Italy” who offer their quality and production capacity, just as production partners for clients’ private label.

One can find in Italy, the best cashmere knitwear, jeans, shirts, mensuits… and much more! But also leather accessories, scarves & ties, fashion jewelry and all sophisticated creation and handicraft!

AREA ITALIA has been created to give a professional support to this new trend of Italian fashion export.
International buyers and buying offices located in Italy can source together with us the best of Italian Fashion system!

Up to 1000 guests

1000 exhibiting sqm



Fashion shows


14 september | 9.00-19.00

15 september | 9.00-19.00

16 september | 9.00-17.00

17 september | 9.00-17.00




Consulting Company specialised in Textile and Garment business

Tortona Design & Fashion owned by Georges Papa is a Consulting Company specialised in Textile and Garment business.Georges Papa has been operating in Milano since 1981. Tortona Design & Fashion is the organizer of READY TO SHOW, the only clothing outsourcing trade show in Italy. Tortona Design & Fashion is also the organizer of READYTOSHOW ONLINE, created during the pandemic, and still running as a permanent showcase. Georges Papa has been providing for 40 years tailor-made services of market research, search for business partners, importers, or agents, assistance in launch of products, and publicity catered for any specific needs to italian and international clients. Tortona Design & Fashion is also partner for Italy of several international trade shows and catwalk show:


Tortona Design & Fashion di Georges Papa


Fiera Milano - Hall 10